Vania Alonso Godoy
"VANIA IS ONE OF THE FORTUNATE FEW THAT IS ABLE TO ALIGN HER PASSIONS FOR DIGITAL PRODUCT AND CONSUMER MARKETING WITH THE NEEDS OF THE BUSINESS. I HAD THE PLEASURE OF WORKING FOR HER FOR OVER THREE YEARS AND WAS ALWAYS IMPRESSED WITH HER ABILITY TO ANTICIPATE THE DEMANDS OF THE MULTIPLE VERTICALS SHE MANAGED, WHILE ALWAYS REMAINING A CALM, COOL AND COLLECTED LEADER DURING A HYPER-GROWTH PHASE. SHE'S GREAT AT MENTORING TEAM MEMBERS TO ACHIEVE CHALLENGING, YET REALISTIC GOALS AND KNOWS HOW TO EFFECTIVELY TAILOR HER MANAGEMENT STYLE TO THOSE AROUND HER. I WAS ALWAYS CONFIDENT THAT ANY PROJECT LED BY VANIA HAD THE HIGHEST PROBABILITY FOR SUCCESS WITH SOME LAUGHS ALONG THE WAY! "
"VANIA IS ONE OF THE FORTUNATE FEW THAT IS ABLE TO ALIGN HER PASSIONS FOR DIGITAL PRODUCT AND CONSUMER MARKETING WITH THE NEEDS OF THE BUSINESS. I HAD THE PLEASURE OF WORKING FOR HER FOR OVER THREE YEARS AND WAS ALWAYS IMPRESSED WITH HER ABILITY TO ANTICIPATE THE DEMANDS OF THE MULTIPLE VERTICALS SHE MANAGED, WHILE ALWAYS REMAINING A CALM, COOL AND COLLECTED LEADER DURING A HYPER-GROWTH PHASE. SHE'S GREAT AT MENTORING TEAM MEMBERS TO ACHIEVE CHALLENGING, YET REALISTIC GOALS AND KNOWS HOW TO EFFECTIVELY TAILOR HER MANAGEMENT STYLE TO THOSE AROUND HER. I WAS ALWAYS CONFIDENT THAT ANY PROJECT LED BY VANIA HAD THE HIGHEST PROBABILITY FOR SUCCESS WITH SOME LAUGHS ALONG THE WAY! "
MY WORK
NBCUniversalStrategy and 360 marketing plan development for priority shows including This Is Us (S4), Law & Order: SVU (S21), Making It (S2), Ellen's Game of Games (S3), and more.
Super Deluxe x Ace Hotel HalloweenNegotiated partnership and oversaw event production. Event raised awareness for brand and served as a case study for the sales team.
CBS Tweet WeekDrove social buzz on premiere week with event that got talent engaging with fans on social media.
CBS NewsletterUnder my leadership, CBSi launched a marketing newsletter which reaches upwards of 1MM subscribers. Evaluated email platforms, oversaw calendar, design, and content, and worked with product teams to integrate subscription opt-ins throughout our digital experiences.
SiTV x Voto Latino's "CRASH THE PARTIES"Orchestrated cross-platform campaign working with partner, Voto Latino, and internal teams including on-air, PR, digital, and affiliate marketing. Campaign included digital and grassroots tactics in select affiliate markets to gather submissions and votes and concluded in a special event on Capitol Hill to announce winners.
VarietyHighlights of some of the events I worked on.
Experience
NBCUniversal
Sr Marketing Manager, Marketing and Brand Strategy
Contractor
2019
Plan, and develop strategy and marketing campaigns to build and sustain NBC Entertainment show brands through their multi-platform lifecycle. Brand lead on This Is Us, The Good Place, Superstore, Law & Order: SVU, and more.
Super Deluxe
Marketing Director, Contractor
2016 - 2018
Developed B2C and B2B marketing strategies for the start-up that grew audience and generated revenue.
CBS Interactive
Director, Marketing
2010 - 2014
Led digital marketing team in the creation of multi-channel marketing programs that drove audience to digital properties and also supported broadcast priorites.
AWARDS:
2013 Digiday Video Award Winner:
Best In-Banner Video Ad, Hostages
IGN Entertainment
Sr. Sales Development Manager
2008 - 2010
Created strategic marketing plans that met the goals and objectives of Film & TV advertising partners.
FUSE (formerly SiTV)
Director, Integrated Marketing
2007 - 2008
Orchestrated integrated marketing plans that drove tune-in and increased demand in key affiliate markets.
Variety
Marketing Manager
2003 - 2006
Increased brand visibility through sponsorships, tradeshows, and special events.
Education
University of California, Los Angeles
Communication and Media Studies, Bachelor's degree 2000 - 2004
Minor in Education
