• Experience

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    Sr Marketing Manager, Marketing and Brand Strategy      



    Plan, and develop strategy and marketing campaigns to build and sustain NBC Entertainment show brands through their multi-platform lifecycle. Brand lead on This Is Us, The Good Place, Superstore, Law & Order: SVU, and more.

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    Super Deluxe

    Marketing Director, Contractor

    2016 - 2018

    Developed B2C and B2B marketing strategies for the start-up that grew audience and generated revenue.

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    CBS Interactive

    Director, Marketing 

    2010 - 2014

    Led digital marketing team in the creation of multi-channel marketing programs that drove audience to digital properties and also supported broadcast priorites.

    2013 Digiday Video Award Winner:
    Best In-Banner Video Ad, Hostages

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    IGN Entertainment

    Sr. Sales Development Manager 

    2008 - 2010

    Created strategic marketing plans that met the goals and objectives of Film & TV advertising partners.

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    FUSE (formerly SiTV)

    Director, Integrated Marketing

    2007 - 2008

    Orchestrated integrated marketing plans that drove tune-in and increased demand in key affiliate markets.

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    Marketing Manager 

    2003 - 2006

    Increased brand visibility through sponsorships, tradeshows, and special events.

  • Education

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    University of California, Los Angeles

    Communication and Media Studies, Bachelor's degree 2000 - 2004

    Minor in Education


  •  Vania has been an incredibly valuable member of our team. She manages to effectively juggle dozens of micro and macro projects with an eye toward innovative and pragmatic solutions. Whether she is leading a project or simply contributing ideas and counsel, she brings energy, creativity and a positive attitude to everything she does. I would be thrilled to have Vania on any team of which I was a member and I look forward to collaborating with her again in the future. 


    — Michelle Lynch, VP Content Strategy, CBS Interactive


    Vania is one of those marketers who's just bursting with ideas. How to break through. How to optimize. How to make the program the best it can possibly be.... And while this is absolutely fantastic, what is extra exceptional about Vania is that she's not just bursting with ideas, but also bursting with ideas about how to get it done. Strategic, forward looking AND an amazing executor.
    Vania will help you get your marketing initiatives where they need to be and more. I'd consider myself very lucky to work with her again.


    — Vanessa Soto, Managing Director of Digital Advertising, Charles Schwab


    Vania is one of the fortunate few that is able to align her passions for digital product and consumer marketing with the needs of the business. I had the pleasure of working for her for over three years and was always impressed with her ability to anticipate the demands of the multiple verticals she managed, while always remaining a calm, cool and collected leader during a hyper-growth phase. She's great at mentoring team members to achieve challenging, yet realistic goals and knows how to effectively tailor her management style to those around her. I was always confident that any project led by Vania had the highest probability for success with some laughs along the way!

    — Quiana Plump, Sr. Marketing Manager, CBS Interactive



    Not only is Vania one of the sweetest people I know, but she is also one of the most strategic, analytical marketing professionals I’ve ever worked with. Vania understands people and how to reach them. Her marketing insight cuts right through the clutter to the heart of what people want. Vania is a critical resource in reaching your audience. 

    — Allen Fogderude, Sr. Producer of Creative Services, Direct TV


  • Contact me